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Branded as the “mecca of bodybuilding”, Gold’s Gym could benefit from a brand revamp as the current fitness industry values both physical and men… Read More
Branded as the “mecca of bodybuilding”, Gold’s Gym could benefit from a brand revamp as the current fitness industry values both physical and mental wellness. Targeting beyond its niche market (i.e. the bodybuilders), the brand should aim to attract a more diverse customer base (e.g. female clientele). The new logo juxtaposes two different font weights to convey that individuals of all sizes are welcome to join the gym. The yellow triangular shapes serve to suggest the desired physical outcome. Whether you are looking to get jacked, lose weight or simply to stay fit, Gold’s Gym is the way to go. Read Less
Published:
New Logo

Series of Ad, Part 1

Series of Ad, Part 2
Series of Ad, Part 3