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Future Lions 2013
"Real Hero" concept for Future Lions 2013
Real Hero is a project for Future Lions 2013 – an attempt to rebrand and redesign a traditional approach to using gaming services like Xbox Live, Steam or Sony Play Station Network, etc. 
The new approach should involve gamers in volonteering, phisical self-improvement and charity activities stimulating them with traditional game methods like badges, creating “walls of fame” and worldwide ratings. The insight was to build a connection between gamer in real-life and his game avatar.
Video stills
I'm a Hero. And you?
Our final video