RealHero Future Lions 2013

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  • "Real Hero" concept for Future Lions 2013
  • Real Hero is a project for Future Lions 2013 – an attempt to rebrand and redesign a traditional approach to using gaming services like Xbox Live, Steam or Sony Play Station Network, etc. 
    The new approach should involve gamers in volonteering, phisical self-improvement and charity activities stimulating them with traditional game methods like badges, creating “walls of fame” and worldwide ratings. The insight was to build a connection between gamer in real-life and his game avatar.
  • Video stills
  • I'm a Hero. And you?
  • Our final video
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