A Window into the Innovation Process
Product development can be risky, but it doesn’t have to be a roll of the dice. So we developed a plan to test some important questions:
1. Who were the consumers and what was the optimal pricing and branding strategy?
2. Would our idea of a window in the handle compromise the strength of this high-torque tool?
3. Would users be skeptical of the strength of a tool with a 'hole' in it?
Our on-line consumer survey defined target consumer segments and price thresholds. Ready Tools would likely be a second tool set for the consumer, bought as an alternate to the user’s main set and kept handy in a kitchen drawer or glove box, sent with the kids off to college, or as a Father’s Day gift. The design goal was a visually compelling consumer product - but also a serious looking, functional tool. Our process of iterative design and FEA testing achieved our windowed handle while making the tool even stronger than existing products. We incorporated user feedback on a series of prototypes to develop a rugged design that users were confident would be strong and durable. Since users could clearly see sockets stored inside the handle, they immediately understood the benefits of the product. To complete the process we created branding and retail packaging to position ReadyTools for the target consumers.