Antenna.is (Formerly Readrboard)
Structured feedback for publisher's content. Antenna is a free engagement tool that lifts metrics and builds community.
I was an original co-founder and front-end developer for this successful media startup.
Antenna, formerly ReadrBoard, is a free publisher tool that engages readers to share exactly what content they care about and why.
With just a line of code, publishers embed the Antenna widget that lets their readers engage with specific content and express a specific reaction as simply as clicking a 'like button'. Readers can react to any phrase, image, or video. They can also explore reactions from the rest of the community -- all within the context of the publisher's page. Free of cost to publishers, Antenna boosts reader engagement, increases time on site, and provides valuable analytics.