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About

About

Refresh branding identity for Australian non–profit organisation ReachOut.com.
Published:
Branding ReachOut.com
ReachOut.com | Branding
ReachOut.com is a non profit organisation dedicated to helping young people by giving them the skills and confidence to overcome life’s obstacle’s, from the everyday to the significant.

A market context study showed in the past ten years the mental health landscape in Australia has changed, with a host of other services being launched, some crossing over into the market space of ReachOut.com.


ReachOut.com required a complete overhaul in their brand to become more relevant and engaging to their audience, and to reinstate the brand as the markets’ go to site for online help and advice.

The brand also needed updating to sit among the cultural visual language in our contemporary environment. Stage 01 of the redesign has been completed here by myself – a rebrand of brand elements and accompanying guideline.

A relaunched website following the guidelines I created has gone live, with the Melbourne based agency DTDigital designing & developing the site.
Distilling the Design Brief
Additional Concepts Considered
Guidelines Document
40+ Website Icons
Typeface Made Specifically For Rebrand
Typography
Colour Palette & Usage Ratios
Graphic Elements – Lines, Shapes, Textures, Borders
Imagery Look & Feel
Poster Sample
Web Home Page Mock Up
Final Website Home Page – WEBSITE DESIGNED & DEVELOPED BY DTDigital
Take a look at the final site here