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About

About

Original package towards a more general audience redesigned towards a much more playful audience.
Published:
Original packaged product was Wrigley's EXTRA Polar ice flavored gum (spearmint) which was directed towards a more general "axe" like audience. The package was redesigned to attract a much more playful audience, attempting to also manipulate children into buying their least favorite gum flavor.  
Front
Side
Ingredients
Back side (closed)
Back Side (Open) 
Nutrition Facts