Ratio is a forum for popular science. It promotes rational and scientific thought by lectures on curious subjects in simple daily language.
Our task was to create the print campaign for the April 2013 edition. We based our concept on the topics of the lectures, unifying them in a single theme: that of unravelling threads, leading to knowledge.
Our task was to create the print campaign for the April 2013 edition. We based our concept on the topics of the lectures, unifying them in a single theme: that of unravelling threads, leading to knowledge.
The campaign included prints, online communication, postcards and installations at the venue.
Silver award winner for Art Direction - FARA Advertising Festival 2013
"Unravel the Mystery of the Mind"
"Unravel the Mystery of Man"
"Unravel the Mystery of Time"
CREATIVE DIRECTOR: Anna Stilianaki
ART DIRECTOR & POST-PRODUCTION: Emanuela Belovarski
COPYWRITER: Maksim Stoimenov
CUSTOM SCULPTURES: Darik Aleksandrov
PHOTOGRAPHER: Ivo Marinov
ASSISTANCE: Dimiter Ignatov
ASSISTANCE: Dimiter Ignatov
Created at Ogilvy Sofia
