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Rasha Sawas Corporate Identity Brief: Create a personal identity for a multi discipline designer that major in Art, Fashion and Interior design.… Read More
Rasha Sawas Corporate Identity Brief: Create a personal identity for a multi discipline designer that major in Art, Fashion and Interior design. The designer is passionate about expressing her creativity by using the pencil as her tool of choice.   Solution: We used a minimalistic approach in creating her identity which included her logo, paper system, digital signature, website and Facebook business page. We embedded her preferred tool of expressing her talents – the pencil- in the magical negative space on her initial and combined it with a typographic treatment of her name as a single unit in a cost effective artistic manner. Read Less
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