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About

Randy Schwartz is a lifestyle and animal photographer. Randy has been a commercial photographer for over 20 years. He started his career in San … Read More
Randy Schwartz is a lifestyle and animal photographer. Randy has been a commercial photographer for over 20 years. He started his career in San Francisco and relocated to Los Angeles in 1998. He’s been hired to shoot commercial ad campaigns by clients throughout the US for his ability to let people be themselves and to capture a very real moment. His technique and way with people has been developed through years of working with all kinds of talent both “real” and professional, two legged and four legged. He believes that lifestyle should feel like, well, life, and not stock and that the creative process starts with the observation of people in, what would seem to be, very ordinary moments. His unique way of seeing these moments is what sets him apart. Read further for an exclusive interview. Of all the art forms in the world, why photography? Photography provides the perfect medium for me to combine my creative mind with my technical ability. I took one of those right brain left brain tests years ago and concluded that i was pretty even in both. How much of your shooting is planned? How much is spontaneous? With my animal shoots I really try to let the spirit of the animal out, so I try to reel in the trainers from "training." That's the way we get the smile on the dog and the eyes of the cat. What’s the technology you use to capture your images? I prefer 35 mm DSLR's for everything I do. They are far more flexible for spontaneity and speed. Megapixels are overrated when it comes to image quality from a creative point of view. I would much rather have a camera with better light sensitivity than more megapixels. When did you take your first photograph? Took my first photograph when I was 6 years old with a "Mickey - Matic" camera my grandmother gave me for Christmas. It was shaped like a Mickey Mouse face and the nose was the lens. Wish I still had that camera. I think my subjects would enjoy having that put in their face. Do you do your own digital work? I do my own digital work, because it is the part of the creative process that I can control. Plus it appeals to my right brain as mentioned above! I used to do a lot of darkroom work, so it is nice to be able to do work on an image without all of the old chemical mess. Still miss the smell of opening the new box of paper in red light! Read Less
Published:
Randy Schwartz wrapped a shoot with Purina in partnership with Walmart. The images of this huge production which spread over 13 days in and around Hermosa Beach, CA involving more than 60 pets and 50 models will be used in the animal-care section of Walmart.
Image by Ian Kahigara
Image by Ian Kahigara
Image by Ian Kahigara
Represented by
Marie-Anne at Velvet Artists:
323-899-4144 | marieanne@velvetartists.com
www.velvetartists.com