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About

Advertising Campaign for Randall's Island Sports Foundation in NY
Published:
Randall's Island is New York's backyard.
We approached this task with these amazing Vincent LaForet's shots showcasing the renovated facilities. With those images, the job was almost done ;) We just needed to create the emotional connection with the user. With that in mind, we played with the "before and after" strategy and came up with the following lines.