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Brand: Dubai Retail Product: HALA WALLA Ramadan Tent Event Category: Cultural / Catering / Entertainment Audience Size: 300 guests x 30 da… Read More
Brand: Dubai Retail Product: HALA WALLA Ramadan Tent Event Category: Cultural / Catering / Entertainment Audience Size: 300 guests x 30 days Target Audience: - First week for DP Associates, Partners, Customers, Real Estate Agents, JBR Residents, and Charitable Organisations - Second, third and fourth week is for the Public Event Objectives: - To create awareness of DPG’s continuous culture of contributing back to the community. - To utilize this opportunity in networking and strengthening relationships with DP’s associates, partners, customers, real estate agents, JBR residents and charitable organizations. - Explore opportunities in contributing towards charitable organizations as a part of DP's corporate social responsibility at the tent. Brief: Dubai Properties want to host a Ramadan related event targeting 150 to 300 people from the public on a daily basis for a period of 30 days The event and activities should be engaging, entertaining, open new business opportunities and to contribute towards charitable organisations Solution: A Traditional Ramadan Catering Tent that will run for one month and will open from 8:00 PM till 3:00 AM everyday Create branding opportunities throughout the services that the tent is going to offer and allocate VIP platforms to host royalty, DP associates and VIP guests Daily conservative entertainment - mainly instrumental and other engaging activities related to the Ramadan theme Services Provided: - Pre-event management including invitations, RSVP for the VIP guests who will be invited for the first week only - Acquiring all the official permissions needed for the event - Fire & Safety procedures including evacuation plan - Venue creation / Tent construction/setup - Venue layout and design - Creative conception including Logo evolution - Branding & design: Set design, printed VIP invitations, sales tickets, banners, menu cards, ad banners, giveaways, Press kit, tailor made outfit for the hostesses, etc. - Setup a catering kitchen tent - Setup a catering operation with a billing and reporting system - Setup a reservation operation with clear tracking and reporting system - Setup a Shisha operation service - Entertainment - Traffic Management including a Valet service - Toilet blocks with daily cleaning schedule - Power supply management - Production: a- Communication & decorative materials b- Venue interior, full audio visual and mood set up, graphics and lighting c- Documentation - Tent management for 30 days - Post-event activities Result: Successful operation with an unprecedented “fully booked” record for a similar activity in the UAE Read Less
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