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Redesign of Ralon
Published:
Ralon ReDesign
Special Jury Commendation, Cropak 2010.
This is the original design of Ralon that we had to redesign.
We had to make some changes, but the logo and the colors had to stay almost the same. This is my design, but I had another idea and I also made Special Edition.
This is Special Edition for Classic. I used old photos from my grandfather and I wanted to make something authentic because this is the after shave which is used by eldery men.  Retro, original, no models and real photos from past.
This is Special Edition for Sport after shave. I used photos from my dad because target people are between 25 and 40 years old.  I wanted to achieve a retro look.