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Shrouded in silver and black, the Oakland Raiders have become one of the most iconic brands in the National Football League. With a successful hi… Read More
Shrouded in silver and black, the Oakland Raiders have become one of the most iconic brands in the National Football League. With a successful history and a devoted pack of supporters that span the country, this team possesses many of building blocks for a strong franchise. However, this once elite organization has become overshadowed by their alternative business strategies and a reputation for mayhem. The goals of the rebrand are to increase pride for the team, both in Oakland and nationally. The strategy is to focus on the Raider core values of teamwork and brotherhood, with a design emphasizing the masculine appeal of the team. Read Less
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