RaeFoods make muffins that are pretty much free of anything that has caused an allergy ever; and are delicious (I hear - they're in Boston and I'm not so I've never tasted one).
The product is primarily aimed and kids and the Mums (or Moms), but it's not strictly a kiddy product - who doesn't like muffins? Huh? So we decided to use fun colours and cute characters to personify each flavour in the product range, but incorporated them into a package which is sophisticated enough to sit proudly in a high end / specialist retail outlets. We wanted this packaging to look equally at home on a shop shelf, in a school bag or a designer kitchen bench top.