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To create excitement and media interest around the launch of Rachel Khoo’s Little Paris Kitchen we communicated the delicious essence of the cook… Read More
To create excitement and media interest around the launch of Rachel Khoo’s Little Paris Kitchen we communicated the delicious essence of the cooking show. We whipped up a direct mailer/press drop off in the shape of a unique Parisian inspired pastry box. The box contained 4 petit four pastries, along with a press kit on disc. The reverse side of the box shows a map illustrating Rachel Khoo’s journey through Paris, as she sources the perfect mouth-watering ingredients for her recipes. We reflected the BBC Lifestyle brand by referencing the channel’s brand colour palette. Several members of media found this little communicative tidbit so appetising they shared it all over social media. Read Less
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