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"Run With The Wolf" is a multi-format infographic campaign for Universal Pictures International coinciding with the European release of The Wolf … Read More
"Run With The Wolf" is a multi-format infographic campaign for Universal Pictures International coinciding with the European release of The Wolf Of Wall Street. Read Less
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As The Wolf Of Wall Street is released across Europe and to help Universal Pictures International spread the word, I once again teamed up with regular collaborators Glass Eye, and together we created the Run With The Wolf campaign. The centrepiece of the campaign is the Run With The Wolf infographic, which takes you along with Jordan Belfort’s story – from his arrival in Wall Street, through to the formation of Stratton-Oakmont and beyond. With Glass Eye coordinating with UPI and gathering all the data, I was in charge of designing the infographic, adapting the film’s strong yellow and black film branding into a dynamically flowing piece, combining photographic material and graphics to tell a (visually) compelling story.

Glass Eye then produced animated versions — both a 6300px long animated GIF and a video created in conjunction with Benny Crime.
 
We also created a series of stand-alone animated GIFs, each one focussing on some of the more outrageous “accomplishments” of Jordan Belfort. Of course, we did all this in three languages: firstly for the UK market, followed by Germany and Spain.
 
Wrapping up, we ran a very small print run of the infographic (thank you, Screaming Colour) for the three markets, some signed by Leonardo DiCaprio and Jonah Hill. Sadly we didn’t get to keep one of those, but we heard through the grapevine that Leo wanted to keep three prints for himself. Which was nice.