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Branding of an event of 100 miles Endurance+ Adventure race in Northern Greece
Rodopi Advendurun® , is a tough footrace for experienced runners who compete in semi-autonomy conditions a distance of 100 miles (164 km) with +8000 m cumulative ascent, running along abandonded paths and trails through the tremendous scenery of the Rodopi Mountains National Park in Northern Greece.

The Challenge: "How to brand a special event that is taking place in  the last virgin forest in Europe and its uniqueness in the trail & adventure running community".

Step 1. Unique wording: 
              "AdvEnduRun", "From dark to light"
Step 2:  Personality vs mass
Step 3:  Event's special song
Step 4:  Personalised Give aways to athletes
Step 5:  Volunteering Atmosphere
Step 6:  Communication through a"Web site of Emotions"
Step 7:  Sustainability Report
Step 8: Donation vs Sponsorhip basis organization
Step 9: Spreading the message through a TV SHOW (on site production)
Special thanks to Mr. Babis Giritziotis of GO EXPERIENCE for his photos and Mrs Elena Gadona of SHIFT DESIGN for the illustration work of the idea.

Great work as well from Elias and Dimitris Gartzonikas of "ORIZONTAS TV SHOW" and "METHEXIS FOUNDATION" for the coverage of the 2012 event.