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“Roto para un descosido” is a digital guide that talks about creating fashion editorial photography. The client and author, Andrea Calvillo, had … Read More
“Roto para un descosido” is a digital guide that talks about creating fashion editorial photography. The client and author, Andrea Calvillo, had the need to find a dynamic and daring editorial design that will encourage the public to read the guide. Fashion is constantly changing and unpredictable and this was what we had to capture in this experimental, fun and stylish editorial design. The naming was based on the typical phrase: there’s always a hole for stitching. It is a metaphor that also works with fashion and with this guide, which is a solution for those looking how to make a fashion editorial, or a hole for stitching. The experimental design of this grid was based on the cuts of the clothes and the excellent photographs contributed by: Fernando Ivarra, Mariana Garcia and Igor Vorobey. Pages showing compositions seem to be always on the move with the clear, direct and with character typeface, Futura, features that also represent good editorial photography. Read Less
Published:
ROTO PARA UN DESCOSIDO, Editorial Design

Designed in Monterrey Mexico by Open Studio by K
www.openstudiobyk.com
 
Year: 2012.
 
“Roto para un descosido” is a digital guide that talks about creating fashion editorial photography.
The author, Andrea Calvillo, had the need to find a dynamic and daring editorial design that will encourage
the public to read the guide.
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