ROOTS
1962
298
42
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About

About

Branding and packaging design for a range of premium spirits.
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ROOTS
Branding and packaging design for a range of premium spirits. The branding consists of a strong, yet organic and versatile logo that transforms each time into a unique shape, without losing the brand’s identity, to convey the essence of the basic ingredient: a hexagon for the honey-based “Rakomelo”, a cross for the monastic “Herb Spirit”, a circle for the cinnamon-based “Tentura” and a rhombus for the “Mastiha”.
 
All for one and one for all.
(don’t drink and drive)