Product InspiredGraphic System
Inspired by theproduct itself and everything you can do with it, we created a flexible graphicsystem. Everything was contained within a closed box (rectangle), that was'square and true' reflecting qualities of the wood that we were promoting. Oncethe exterior shape was created, we added compartments to contain the headlines,the copy or the icons. Any space that was unused, was filled with rows ofillustrated planks of Select Plus wood.