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Since the appearance of the first magazine devoted to the rock culture in the Kyiv-city the spring of the whole new culture have begun. For the … Read More
Since the appearance of the first magazine devoted to the rock culture in the Kyiv-city the spring of the whole new culture have begun. For the maintenance of publishing of the first period of the magazine the great advertising campaign was set up. Rock zone is the whole new culture, the burst of rock energy. In the development of the advertising campaign took part the readers by themselves on the same level with the professionals. Following the first edition of the magazine there was provided the signature stencils for the readers, who could create their own posters and compositions and spread it to the streets of the city. In that way, with the appearance of the visual life of the magazine the whole streets and the city were grasped by the spirit of rock zone. The participants of the rock revolution could send their creation and the best among them won the tickets on the special concert in support of the magazine K2. So with the small budget of 3000 dollars with the help of advertisement 1400 people were attached to the project, the city was covered by 2000 of posters and the quantity of the followers of the magazine raised thrice. And all this was achieved by the advertising campaign on the little amount of money. Read Less
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