​Featuring Olivia Palermo

 

Les Cascades Eclat d'Argumes is the first of a series of Les Cascades fragrances, targeted towards young, urban women. The concept of this campaign is based on the Rochas brand values of Parisian elegance and  "joie de vivre," along with the fragrance benefits of feeling refreshed and energized. 

 

Agency: Atletico International
​Photographer: Camilla Akrans
​Director: Dimitri Karakatsanis
​Client: Procter & Gamble