ROBERT GELLER, Branding
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About

About

ROBERT GELLER is an award-winning men's fashion brand in New York. Robert Geller received the GQ/CFDA Best New Menswear Designer Award in Februar… Read More
ROBERT GELLER is an award-winning men's fashion brand in New York. Robert Geller received the GQ/CFDA Best New Menswear Designer Award in February, 2009. A black solid rectangle symbolizes bold and masculine collections of ROBERT GELLER. Since the brand started in 2007, STUDIO NEWWORK has been assigned to create all of its communication materials including show invitations, seasonal lookbooks, t-shirts, textile, advertising, and website. robertgeller-ny.com Read Less
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ROBERT GELLER
Branding
 
ROBERT GELLER is an award-winning men's fashion brand in New York. Robert Geller received the GQ/CFDA Best New Menswear Designer Award in February, 2009. 
 
The logo mark and logotype are used for all of its communication materials including show invitations, seasonal lookbooks, t-shirts, textile, and advertising.
 
 
Logomark
 
 
 
 
 
Logotype
 
 
 
 
 
Stationary
 
 
 
 
 
Clothing Label, Package
 
 
 
 
 
Note Card
 
 
 
 
 
Business Card
 
 
 
 
 
Candle Package
 
 

 
 
Packaging
 

 
 
 
AW07 Lookbook

STUDIO NEWWORK was assigned to create Autumn / Winter 2007 lookbook for ROBERT GELLER. The lookbook needed to be somehow different to introduce the first collection of this new gentlemanly romantic mens brand.

The lookbook is printed on very smooth fine paper and mounted on cardboard. It was crafted to put 4 joined panels together by hand. This delicately handmade lookbook is exceptionally beautiful.

33.1" x 11.7" Digital print on paper


 
 
 
 
SS08 Show invitation

With edge coloring the season's key color fluorescent yellow, STUDIO NEWWORK designed Spring / Summer 2008
show invitation for ROBERT GELLER. We also designed a few rubber stamps, and each invitation was delicately stamped by us.

5" x 7" Letterpress, Offset print & Edge coloring on paper
 
 
 
 
 
AW08 Show invitation

Autumn / Winter 2008 show invitation for ROBERT GELLER was screen printed on handkerchief. We combine the elegance of contrast on soft white fabric with bold typographic design.

16" x 16" Screen print on handkerchief

 


 
 
SS08 Lookbook
 
 
 
 
 
 
 
AW10 Show invitation
 
The blessing year, 2010, is emphasized by transforming iconic Robert Geller's logo mark into number 10. The same design is printed in both sides inverted. The invitation can be hang on the wall whichever sides you like.
 
32” x 23”, Ink on newsprint
 
 
 
 
 
SS09 Show invitation

Inspired by bold stripes from Spring / Summer 2009 collection of ROBERT GELLER, SS09 show invitation for
ROBERT GELLER was designed by STUDIO NEWWORK. A black solid rectangle was introduced as the brand identity
for ROBERT GELLER in this collection.

33" x 23", Ink on newsprint
 
 
 
 
SS09 Lookbook

Spring / Summer 2009 Lookbook for ROBERT GELLER was constructed with a thick black rubber band. Each page
was detachable and can be displayed separately.

7.5" x 8.5", Digital print on paper





 
AW09 Show invitation

STUDIO NEWWORK was assigned to create Autumn / Winter 2009 show invitation for ROBERT GELLER. The year 2009 was transformed into a roman numeral IX, and the rectangle logo mark of GELLER was used to compose the IX. The invitation was folded to send out. Each folded panel was designed and considered to be visually appealing and stand alone.

32" x 23", Ink on newsprint
 
 
 
 
 
AW09 Lookbook

STUDIO NEWWORK was assigned to create Autumn / Winter 2009 Lookbook for ROBERT GELLER. Our delicate approach was executed with a subtle color palette and debossing logo mark.

8.5" x 12" Blind deboss on gray board, Digital print on paper

 
 
 
 
 
 
SS10 Show invitation
 
STUDIO NEWWORK was assigned to create Spring / Summer 2010 show invitation for ROBERT GELLER. The year 2010 was transformed into a roman numeral X. 10 rectangle logo marks of GELLER was used as design elements in the invitation.
 
32" x 23", Ink on newsprint
 
 
 
 
 
SS11 Show Poster

Berlin student movement in 1960s was the theme of his latest collection. TV monitors at the head of the catwalk showed
black-and white footage from German news in 60s. STUDIO NEWWORK was assigned to design a poster for his runway show. The poster needed to express the theme on the wall. Toughness with aggressive attitude was presented in the symmetrical poster design.

25” x 39”, Screen print on paper
 
 
 
 
 
SS10 Lookbook
 
STUDIO NEWWORK was assigned to create Spring / Summer 2010 Lookbook for ROBERT GELLER. A series of 3 large-format posters are printed on ultra light weight paper and inserted in the custom-made envelope. With the bold rectangle of ROBERT GELLER brand identity and the delicate structure of information, toughness based on stability is presented.
 
Envelope 17.5" x 15", Offset print on paper
Poster 33.1" x 23.4". Digital print on ultra light weight paper
 
 
 
 
 
AW10 Show Invitation
 
The blessing year, 2010, is emphasized by transforming iconic Robert Geller's logo mark into number 10. The same design is printed in both sides inverted. The invitation can be hang on the wall whichever sides you like.
32” x 23”, Ink on newsprint
 
 
 
 
 
SS11 Show Invitation

Robert Geller's Spring / Summer 2011 collection was inspired by the youth of the 1960s and 70s - an era in which young people around the world were awakened to the power they possessed to enact change.

Of particular interest was the Berlin student movemenOf particular interest was the Berlin student movement that challenged the authoritarianism of the German government.

Color plays an important role in defining the Spring / Summer's vision. Robert introduced Various shades of reds into his collection for the first time. The color speaks to the passion and courage that marked the era's youth movement.

Our graphic solution was mascurine and bold design with this season's key color, red. Robert Geller's rectangle logo mark is presented inside the Red rectangle and the square border. Inspired by Robert's interest of the Berlin student movement, the English German bilingual invitation was designed.

32” x 23”, Ink on newsprint



 
 
 
SS12 Show Invitation
32” x 23”, Ink on newsprint
 
 
 
 
 
AW11 Show Invitation
32” x 23”, Ink on newsprint
 
 
 
 
 
AW12 Show Invitation
 
 
 
 
 
SS13 Show Invitation

We were assigned to design a show invitation. Photographer Sarah Moon’s moody, painterly images of beaches were a touchstone this SS13 season of Robert Geller collection. We were assigned to design a show invitation. Our graphic solution was to use a foggy and blurry image to represent the theme with a playful placement of the type.

33" x 23", Ink on newsprint