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Little product presentation I made some time ago. It all comes from my passion to BMX ...
Ride is personal project reflecting my passion for bmx lifestyle. I have recently modeled all single bike parts as a modeling practice so I decided to bring them to life.
I've designed bmx stem component and called it Johny Rambo as a metaphor for indestructibility which is very important attribute when it comes to stem.
To present the stem I've made animation using Cinema 4d and dynamics.
Based on this piece I've decied to design whole bike collection as you can see below. No professional steet rider in the field rides complete bike from manufacturer. Every bike in the world is unique because rider decides what parts and colors fits him the best. 
Johny Rambo BMX stem
Stem animation
Sound: Merak ft. Smack & Tchagun - 140