The goal of RIDE San Diego is to change the negative perceptions of public transportation as a public service and instead encourage personal, environmental and economic responsibilities. In a world where humans consume at an accelerated pace, utilizing a transportation service can reduce the ecological footprint as well as boost the economy. RIDE is a solution that can broaden the ridership and appeal to more middle class riders that often prefer their personal vehicles. We will now place responsibility on those citizens to join in this movement to change for social good.
RIDE is designed to remove the hassles that accompany public transportation systems. It cuts out the waiting and confusion, and provides an easy-to-use service that is more convenient and a more responsible way to commute. All parts of the system serve to communicate faster, navigate easier, and add convenience to all users. Hence our tagline: Simple. Easy. Convenient. Ride San Diego.