RIDE San Diego
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About

This project was created for my Senior Show during my last semester at UW-Stout. RIDE San Diego is a public transportation service branded as a … Read More
This project was created for my Senior Show during my last semester at UW-Stout. RIDE San Diego is a public transportation service branded as a movement towards responsible commuting. By providing an efficient, hassle-free commuting option, RIDE San Diego will change perceptions of dependence on personal vehicles and encourage environmental responsibility. Read Less
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The goal of RIDE San Diego is to change the negative perceptions of public transportation as a public service and instead encourage personal, environmental and economic responsibilities. In a world where humans consume at an accelerated pace, utilizing a transportation service can reduce the ecological footprint as well as boost the economy. RIDE is a solution that can broaden the ridership and appeal to more middle class riders that often prefer their personal vehicles. We will now place responsibility on those citizens to join in this movement to change for social good.
 
RIDE is designed to remove the hassles that accompany public transportation systems. It cuts out the waiting and confusion, and provides an easy-to-use service that is more convenient and a more responsible way to commute. All parts of the system serve to communicate faster, navigate easier, and add convenience to all users. Hence our tagline: Simple. Easy. Convenient. Ride San Diego. 
Below: For visitors of San Diego, a welcome pack will be sent with a prepaid bus pass for the length of the visit, a free RIDE app download, and foldout map as well as a smaller, pocket map with timetables of the the trolley schedule. This will allow for hassle-free easy navigation straight from the SAN airport to encourage ridership as well as a more convenient way to travel throughout your trip. 
Designed map for bus routes of San Diego based off existing transit system.
The RIDE app is similar to google maps, but is synced to GPS trackers located on every city bus, showing real time locations of your selected route.