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To stage “the first fragrance you can reactivate with a simple drop of water”, actual watercolour artwork was developed in collaboration with Swe… Read More
To stage “the first fragrance you can reactivate with a simple drop of water”, actual watercolour artwork was developed in collaboration with Swedish artist Stina Persson. To allow users to contribute to the brand´s story and empower their creative, life-loving personalities, we built the “Water-Colourator”, an easy-to-use photo application that rewards both their creative instincts and their impulse to share what they make. Read Less
Published:
LIFE BELONGS TO THOSE WHO PLAY
PROJECT: 2009 / DIGITAL CAMPAIGN
AGENCY: ARGONAUTEN G2
ROLE: ART DIRECTION