RENFE "Preciosos" (draft)
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About

Lovely paper toy to show the cuteness of a fare tickets.
Published:
Preciosos (draft)

This campaign was presented to the client to introduce new tickets fares. But the client never made it.

"Precioso" means precious.
"Los preciosos" means something precious/beautiful/cute and with a good price.

We created a paper toy to express the cuteness of a "Precioso" with corporative colors of RENFE.

Hope you like it.


Los Preciosos: The new High Speed fares; flexibles, atractives and worderfulls.

Web fare / Star fare / Last call fare