REI and BBDO Atlanta came to Resn with an idea to fill an entire day with images. They have a highly engaged customer base that’s turned into an active community for the sharing of quality outdoor photography, and they had an idea to give something back.
Resn ran with the idea and created the REI 1440 Project, a minute-by-minute timeline of photography (based on the time the image was shot) that makes up a complete 24-hour period. The goal for the community is to fill each and every minute of this “virtual day” with photography representing their collective love of the outdoors.
The site is a highly visual HTML5 responsive design site that works across desktop, tablet and mobile. The site utilizes Facebook connect for easy authentication and sharing, pulls in user’s Instagram photos and utilizes almost all of the site data to let you view and filter images on a 24-hour timeline by everything from user to location, hash tag, activity and even color.
The minimal and intuitive design stays out of the way of the images and the user, allowing for an enjoyable browsing experience.