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About

About

This project leveraged leanUX to quickly sketch out a new mobile site for Red Bull's latest music project. This was the alpha version
Published:
RED BULL SOUND SELECT - MOBILE ALPHA
 
 
THE BRIEF
 
Unlike the vast majority of projects and clients I have been involved with, a design and brand aesthetic had already been established prior to me coming on board the project.  What was needed was a re-think of how that aesthetic and the established interaction model would "translate" to mobile for this music startup within Red Bull.  The bonus was I had a few days to sketch a concept.
THE IDEA - ALPHA
 
For the Alpha it was really about just making those windows 8-like UI tiles work on mobile.  Employing a leanUX approach, we just started sketching and came up with two concepts.
 

THE CREATIVE
 
Thankful again to be able to work with such talented designers