Add to Collection
About

About

Rebranding strategy for the one of Ukrainian banks
Published:
REAL BANK rebranding
 — May 2012
It is my biggest and longest project ever. 

Real Bank is a regional Ukrainian bank. After 20 years of successful development it was decided to take it to the next level and extend its office locations all over Ukraine. So Real Bank with a help of Goracio Design studio and in collaboration with Marketing group NASHY launched complete corporate rebranding. My part in this project was to perform all marketing and brand studies to the new visual brand system (according to the client's wishes and art-director's comments). 

Designer: me.
Art director: Evgenij Bondar.
Brand-manager and copywriter: Valeria Gylevskaja (Marketing group NASHY).

For further information please read here:



Logo before (and nothing else to work with)

Logo after (not the best concept as it always goes and the most conservative)


Identity (main set)
 

Brand book