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Live, second Screen, real time companion app which enhanced rugby fans experience of the RBS 6 Nations and provided a platform to deliver key bra… Read More
Live, second Screen, real time companion app which enhanced rugby fans experience of the RBS 6 Nations and provided a platform to deliver key brand messages to an engaged audience. At the heart of this campaign was the use of mobile as a social media hub to bring fans together – whether on the sofa, at the pub or at the match. The impact of the app was amplified through the integration with social media channels and PR support, leading to a broader awareness and increased infinity with the brand – beyond just those who downloaded the app – of RBS’s support of rugby and the RBS 6 Nations. Over a 6 week period, Synergy generated an online reach of over 86m, which resulted in over 100,000 people downloading the app – we were even featured in Apple’s ‘What’s Hot’ section on the app store. Read Less
Published:
RBS 6 Nations Live Challenge App

Play live with the 6 Nations - iPad, iPhone, Android, Facebook, Desktop