RAM TRUCKS // YAHOO COUNTRY

  • 468
  • 8
  • 0
  • RAM TRUCKS // YAHOO COUNTRY TAKEOVER
    ROLE:  DESIGNER
  • CLIENT:   RAM TRUCKS
    THE PROJECT:    TO DEVELOP A CAMPAIGN  TARGETING THE SIZABLE AMOUNT OF OVERLAP BETWEEN THE AUDIENCE FOR YAHOO'S COUNTRY MUSIC PAGE  AND RAM TRUCK OWNERS. MY WORK ON THIS PROJECT WAS AS PART OF A TEAM, DESIGNING BOTH STATIC AND INTERACTIVE ASSETS (INCLUDING EXPANDABLES AND FIXED BANNERS--OTHER ASSETS, SUCH AS A SITE SKIN, AND A MICROSITE, WERE ALSO PART OF THE PROECT.. )