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I was one of a team working on this project under an art director. Ram Country is going to be a long-term partnership, I believe, with an ever-ro… Read More
I was one of a team working on this project under an art director. Ram Country is going to be a long-term partnership, I believe, with an ever-rotating set of assets. Read Less
Published:
RAM TRUCKS // YAHOO COUNTRY TAKEOVER
ROLE:  DESIGNER
CLIENT:   RAM TRUCKS
THE PROJECT:    TO DEVELOP A CAMPAIGN  TARGETING THE SIZABLE AMOUNT OF OVERLAP BETWEEN THE AUDIENCE FOR YAHOO'S COUNTRY MUSIC PAGE  AND RAM TRUCK OWNERS. MY WORK ON THIS PROJECT WAS AS PART OF A TEAM, DESIGNING BOTH STATIC AND INTERACTIVE ASSETS (INCLUDING EXPANDABLES AND FIXED BANNERS--OTHER ASSETS, SUCH AS A SITE SKIN, AND A MICROSITE, WERE ALSO PART OF THE PROECT.. )