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Together with Markenfilm we have produced a TV campaign for the new Chrysler pickup truck Ram 1500, created by The Richards Group USA, directed b… Read More
Together with Markenfilm we have produced a TV campaign for the new Chrysler pickup truck Ram 1500, created by The Richards Group USA, directed by our creative head Ole Peters and shot in Canada by DOP Stefan von Bobely. The 60 sec. spot is jam-packed with our VFX specialties like violent earth quakes and tumbling rocks. We added VFX to more than seventy shots, creating complex 3D simulations and elaborate set extensions with intense support by our Concept & Design Department. The campaign highlights the Ram 1500 technological achievements which make natural forces and obstacles in the truck’s path retreat in deference to its groundbreaking technology. Winding roads straighten and overgrown paths instantly clear – the natural world is under complete control of the driver. Voice-over is by actor Sam Elliott („The Big Lebowski“) who also appears on camera at the end of the spot and whose deep, rich voice and “Western” appeal fits the Ram brand perfectly. C r e d i t s Client: Chrysler Group LLC, Auburn Hills/USA Title: Heaven and Earth Agency: The Richards Group USA, Dallas/USA Production: Markenfilm & Sehsucht, Hamburg/Germany Director: Ole Peters Client: Chrysler Group LLC, Auburn Hills/USA Head of Ram Truck Brand Communications: Marissa Hunter Agency: The Richards Group USA, Dallas/USA GCD: Rob Baker GCD: Jimmy Bonner Brand Creative/Writer: Sue Batterton Brand Creative/Art Director: Kellyn McGarity Broadcast Producer: Paul Nelson Production: Markenfilm & Sehsucht, Hamburg, Germany DOP: Stefan von Boberly Exec Producer Markenfilm: René van Kann Exec Producer Live Action:Markenfilm Harald Beelte Producer Markenfilm: Oliver Schertlein Director: Ole Peters (Sehsucht) Postproduction: Sehsucht GmbH, Hamburg/Germany Creative Direction: Ole Peters Producers: Stephan Reinsch, Jan Tiller On Set VFX Supervisor: Timo von Wittken Inhouse VFX Supervisor: Florian Zachau Editors: Christoph Senn, Stephan Wever Concept & Design Department: Anja von Harsdorf, Dominik Wieschermann, Axel Brötje, Julius Brockelmann 3D Lead: Timo von Wittken 3D Artists: Heinrich Loewe, Eva Kuehlmann, Christian Keller, Timo von Wittken, Sebastian Kowalski, Andy Schulz, Martin Matzeder, Stefan Galleithner, Christian Schnellhammer, Daniel Jahnel Compositors: Stefan Ihringer, Jona Maluck, Alexander von der Lippe, Daniel Brylka, Florian Zachau, Bea Wellenbrock Matte Painter: Julius Brockelmann Storyboardartist: Malte Romainczyk Titles: Christian Heyde Music & Sound Design: Q Department, New York/USA CD/Music Composer/Sound Designer: Drazen Bosnjak Executive Producer: Zack Rice Producer: Guin Frehling Read Less
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