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RAK - Package design for a simple, basic and chip products.
Package design for series of simple, chip and basic daily products.
The series is comprised of 5 different products:
1kg sugar, 1kg white rice, eggs, bread and cleaning liquid.
"Rak" - "Only" in Hebrew, in order to emphasise the simplicity of the products.
You get "Only rice", "Only eggs", "Only bread" etc. so you get exactly what you need.
The brand is built by cooperation between different companies that joined forces in order to recycle their packages for a reuse, so the new simple product will also be chip and economical.
Water bottles turn into rice and sugar bottles.
Coca Cola bottle turns into cleaning liquid bottle.
Textile cylinders turn into eggs package.
And PP (plastic) bag turns into bread package.