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  • Suzuki K10 
    It is the cheapest car in the line. The client needed us to sell this benefit without making it sound like a bad product. 
    We found that this new car costs as much as buying a different brand's used car. Then the insight came on it's own: people Lie when they wanna sell their used car. So we used the graphics code they have on the classified ads and hid the used cars behind it. 
    Tagline: "If you are looking for trust, you are looking for a new car"
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