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Our objective was to communicate to the children that in the Colsubsidio Libraries there is an audiobook collection dedicated for them. The clie… Read More
Our objective was to communicate to the children that in the Colsubsidio Libraries there is an audiobook collection dedicated for them. The client decided that the best media to do it was radio, so he instructed us to do our pieces in 15-second radio spots. When we were creating our spots, we stumbled upon a problem: CHILDREN DON'T LISTEN TO RADIO. Read Less
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