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RAD RAZN is a line of candy coated raisin packages targeting a kid/tween demographic. It is a fresh alternative to the traditional branding and p… Read More
RAD RAZN is a line of candy coated raisin packages targeting a kid/tween demographic. It is a fresh alternative to the traditional branding and positioning of Sun Maid Raisins. RAD RAZN comes in three varieties; Chocomint (Chocolate Mint), Chocolatté (Chocolate Latté) and Vanillazengo (Vanilla). Co-designed with Noah Ortmann. Read Less
Published:
RAD RAZN
Graphic Design, Packaging Design, November 2012
 
 
 
RAD RAZN is a line of candy coated raisin packages targeting a kid/tween demographic. It is a fresh alternative to the traditional branding and positioning of Sun Maid Raisins. RAD RAZN comes in three varieties; Chocomint (Chocolate Mint), Chocolatté (Chocolate Latté) and Vanillazengo (Vanilla).

Co-designed with Noah Ortmann. OCAD University project.