RAD RAZN
Graphic Design, Packaging Design, November 2012
Graphic Design, Packaging Design, November 2012
RAD RAZN is a line of candy coated raisin packages targeting a kid/tween demographic. It is a fresh alternative to the traditional branding and positioning of Sun Maid Raisins. RAD RAZN comes in three varieties; Chocomint (Chocolate Mint), Chocolatté (Chocolate Latté) and Vanillazengo (Vanilla).
Co-designed with Noah Ortmann. OCAD University project.
Co-designed with Noah Ortmann. OCAD University project.