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For most teenagers and children, wearing braces can be fashionable. Beyond orthodontic treatment, appointments, pain or getting nice teeth, the i… Read More
For most teenagers and children, wearing braces can be fashionable. Beyond orthodontic treatment, appointments, pain or getting nice teeth, the important thing is what they can prove to their friends. So, unconsciously, the braces system becomes a symbol of economic and social status, allowing them to “shine” among their friends and have fun whit their cool and unforgettable smile. Color rubber bands are what appeal to children the most. “Being able to change your rubber bands on a date is very important, kids choose and mix colors to strengthen their style and personality” - Dr. Hector said. As for the parents, the important thing is confidence and professionalism. Most of the time, this is reflected through very clear steps to follow and through the simplicity of a clean and well-organized environment. And of course, the results are important too. Besides the kiddos, some not so young people are interested in orthodontic treatment too. So even if our main market is the little ones, we do not want to exclude other potential customers. Based on these facts, we started to design a cool, clean and professional identity. In a few days we had a great solution! “Quiero Brackets” which means, “I want braces”, and it is a statement from the patient’s voice. We shaped that voice in a fun way with interspersed colors and a mix of fonts, imitating the selections they make with their multiple rubber bands. we designed a little tooth icon too and some applications. All this in a clean black and white background that shows the professionalism and confidence that the parents need in order to feel comfortable. Read Less
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