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About

Looking across the competitive landscape, one thing was constant. No one stood out, or had a voice. Quest Software's culture was one of electrici… Read More
Looking across the competitive landscape, one thing was constant. No one stood out, or had a voice. Quest Software's culture was one of electricity, excitement, and progressive thinking, so we chose to reflect that internal culture outward to the public. Starting with a brand positioning platform and extending that outward to channel branding and campaigns gave Quest an ability to more holistically tell the story of "Why Quest?" in a way that was both engaging and authentic. With the initial campaign launch of Quest's Desktop Virtualization campaign, we not only garnered incredibly positive reaction from within the organization, but outperformed even their most successful campaigns launched to date. Read Less
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Quest Software
INK continues a series of initiatives to reintroduce the Quest Software brand with an engaging new campaign for the company's Desktop Virtualization business. As the next chapter in Quest's brand launch story, the program begins with print and online advertising, which is unlike anything Quest has done before. The concept is iconographic for the product offering, while exuding the corporate brand personality and generating an element of surprise – a common, strategic thread maintained throughout the brand's series of marketing communications.