Quechua Trail footwear RT-5 360° SS-2012

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  • I was challenged here to design a trail shoe that would be among the reference shoes for trail runners.
    Therefore, it was not only a simple restyling, it was necessary to innovate.
    So my first step was to define what were the 3 most important caracteristics for a trail shoe (of course lightweight is a prerequisite).
    SUPPORT
    GRIP
    STABILITY
    Then I organised a workshop with the business unit, based on these 3 caracteristics.
    There were a lot of great ideas, but it was necessary to concentrate on 3 to develop on this shoe.
    The result is this RT5-360° design (390gr)
  • CONCEPT RESEARCH & WORKSHOP
  • CONCEPT SKETCHES
  • PROTOTYPES & MOCK UP
  • 360° CONCEPT
  • FINAL DESIGN
  • PRODUCT PRESENTATION
  • PRODUCTION
  • PHOTOSHOOTING
  • ONLINE SHOP
  • TEST RESULTS IN SPECIALIZED PRESS (not bad at all)