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I led several client workshops to obtain the clients business objectives and user goals, which lead to the creation of the digital strategy for t… Read More
I led several client workshops to obtain the clients business objectives and user goals, which lead to the creation of the digital strategy for the site. From there I created the user experience and information architecture of the site, leading every client presentation. Finally I directed the digital designer to establish the look and feel of the site, and oversaw the copy direction and tone from the copywriter. Read Less
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Quaker Chemical
Digital Strategy | Creative Direction | User Experience | Visit Site