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University Department Branding
QCA Design FuturesĀ 
University Department BrandingĀ 
An identity was required for the Queensland College of Art's new Design Future's Course, which focuses on sustainable and socially just design. A department logo and two symbols representing a person educated in design futures and an industry professional who uses design futures principles were created.

The identity represents one small act starting a chain of events which could be both positive or negative depending on the design. This is demonstrated in the department logo, where a blue geometric DF (for Design Futures) represents a piece of design going out into the world. The green diamond represents the first point of contact which starts a ripple effect permeating through culture as more and more people are exposed to it.

The brand empowers prospective students and demonstrates the often untapped potential graphic design assisted by a contemporary design featuring striking neon colours contrasted with black backgrounds and a dynamic use of diagonal lines. The brand is extended through a custom-made typeface based on the diamond shape of the department logo and motivational brand language.