Q4 D&AD Channel 4 over 60's channel

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  • D&AD Competition Brief

    I created a logo and an introductory advert for a new over 60's channel for Chanel 4.

    The channel is called Quality4 which portrays the type of shows that will be previewed, the logo also acts as a speech bubble to enable the aspect of the channel having its own voice. The logo changes situations and characteristics to suit upcoming programs that also correspond with the hobbies and interests of the audience. The advert has a mischievous quote scene selected from comedy sitcoms that the mature audiences will have seen, this also acts as the voice of the channel.