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When looking to promote a film about a swashbuckling cat, it’s hard not to start at the digital haven for cat fanatics everywhere—YouTube. It did… Read More
When looking to promote a film about a swashbuckling cat, it’s hard not to start at the digital haven for cat fanatics everywhere—YouTube. It didn’t take long to come to the conclusion that casting real cats for parts in the new Dreamworks feature Puss in Boots would be a viral hit. And with support from a Banderas-voiced rumble page starring the orange outlaw himself, the campaign turned out purrfect great. Read Less
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Puss In Boots
Cat Casting
YouTube Rumble Page
When looking to promote a film about a swashbucklingcat, it’s hard not to start at the digital haven for cat fanaticseverywhere—YouTube. It didn’t take long to come to the conclusion that castingreal cats for parts in the new Dreamworks feature Puss in Boots would be aviral hit. And with support from a Banderas-voiced rumble page starring theorange outlaw himself, the campaign turned out great.

Puss In Boots Rumble Page http://www.youtube.com/pussinbootsintro