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Planificación estratégica, creación de naming, imagen corporativa y campaña de comunicación para una nueva marca de moda para hombre. Strategic … Read More
Planificación estratégica, creación de naming, imagen corporativa y campaña de comunicación para una nueva marca de moda para hombre. Strategic planning, naming, branding, visual identity and communication campaign for a new men's fashion brand. Read Less
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PUROEGO
Naming / Branding / Visual identity / Communication
 
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YoungMartino, manufacturer and distributor of mens clothing, was faced with a serious problem:
the disappearance of small textile companies as a result of the development of large chains of selling clothes.
 
They came to the Agency with the decision to create its own brand to sell their items directly to the final consumer.
 
On full development of man as active fashion consumer, we proposed them create a brand aimed to the men concerned about its image and without complexes when it comes to take care of himself. An elegant and carefree brand, complice with the consumer.
 
Thus was born PuroEgo. “Pure Ego”
The result was a brand recognized, with a faithful consumer.
 
The client gave us a product and we gave him back a brand.
 
 
 
 
Naming / Branding:
 
 
 

Visula identity:
 
 
 
 
Communication:
 
 
"If it wasn't for me, I wouldn't be me. PuroEgo, suits you"
"I´m always equal: different. PuroEgo, suits you"
"I never know what I'm looking for, until I find it. PuroEgo, suits you"