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Branding of a new company
Logo and promotional material for an imaginary knitting shop - Purl - in the N4 Manchester.

My client wanted a simple logo with natural feel using bright vibrant colours. Chose a brown stock with brightly coloured single colour print. The intended audience is the current knitting market but also needs to appeal to a new younger audience - can we revive the power of knitting? I used a hand drawn typeface for the name 'Purl' to give a personal feel which the client wanted.