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Challenge: Develop a strategic positioning for the U.S. market to raise brand awareness, generate excitement among consumers and increase sales i… Read More
Challenge: Develop a strategic positioning for the U.S. market to raise brand awareness, generate excitement among consumers and increase sales in the New York area. Solution: Created a new brand campaign to support and amplify marketing activities and initiatives, in order to reach Purity Vodka’s target audiences cost-effectively. Results: Generated brand awareness, communicated the Purity Vodka story and its differentiators within the category and promoted in-venue events and activities to increase sales. Read Less
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