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About

About

Work created while working in-house for Purity Products' art department.
Published:
Purity Products, Sr. Graphic Designer
June 2006 - April 2010
Working closely with the art director, I designed and produced a wide variety of nutritional supplement product packaging and marketing materials. I was involved in all stages of design and production including: sourcing stock photography, meeting with vendors to discuss print options and specifications, creating mockups, preflighting files and reviewing proofs. In addition, I coordinated with in-house copywriters and the VP of Quality Assurance to ensure all materials and supplement facts panels were accurate and FDA-compliant. I was also responsible for researching and recommending photo equipment for our in-house studio, as well as conducting photo shoots of our entire product line.