We were asked to update brand image and focus on modern, minimalistic approach while retaining the existing character of the brand. Fusion of nature and science was also important concept to capture.
Our main task was to do logo lifting and create key visual.
PurePharma is a global brand, and the preferred omega-3 brand within CrossFit, slowly moving outside our niche into the general health food supplements market.
PurePharma vision is to revolutionize the health supplement industry, improve overall health and well-being, and become a leading health supplement brand globally. PurePharma mission is to reinvent the concept of the multi-vitamin by producing only the products that deliver results and are scientifically proven. They supply the most powerful micronutrients that are lacking in the average diet today. They aspire to produce only a few scientifically proven supplements that have a significant impact on human health – with no compromise on quality.
Agency: Fuse Collective